The university should require students to obtain qulification of English proficiency level before graduation

　　This graph shows the percentage of students' views concerning whether or not the university should require students to obtain qulification of English proficiency level before graduation.
　　Basically, the graph illustrates that more than half of the students thought undergraduates must get the particular English level. The item“getting the particular English level” received 30.8% of. On the other hand, 11.1% of the students thought getting the particular English level is unnecessary. There are only 7.9% of the students who believe the particular English level is not important.
　　It can be concluded that the graph clearly shows that most people believe English level is important for undergraduates. University ought to supply basis English class to undergraduates to advance their English level.

Paraphrase and summarize

Dodds, Monroe and Grewal (1991) proposed a conceptual model of the effect of price, brand name and store name on product evaluation. The result of this study indicated when the consumers’ perception of brand name and the perception of price were more favorite, the consumers’ perception of perceived quality and perceived value and purchasing intention would more positively enhance.
Consumers’ perception of brand of product may affect the online shopping. Donthu and Garcia (1999) were the first to bring up the hypothesis that brand of product was higher among online shopper that non-online shoppers, although the hypothesis was not statistically significant. But Balabanis and Reynolds (2001) also examined the influence of brand attitudes on the attitudes of online shoppers. They found the result was positively and significantly.

Paraphrase:

The conceptual model of the effect of price, brand name and store name on product evaluation was proposed by Dodds, Monroe and Grewal (1991). The result of this study pointed when the consumer’s understanding of brand name and the understanding of price were more favorite, the consumers’ understanding of recognized quality and recognized value and buying purpose would more positively improve.
The online shopping might be affected by consumer’s understanding of brand of product. Donthu and Garcia (1999) were the first to mention the theory that brand of product was higher among online shopper than non-online shoppers, although the theory was not statistically significant. Then, Balabanis and Reynolds (2001) also considered the effect of brand attitudes on the opinion of online shoppers. The positive and significant result were found by them.

Farquhar (1989) defined the brand is a name, a sign, a design or a symbol; it could increase the functional benefit of product itself, and increase the value of external functional benefit. And the American Marketing Association also defined the brand is a name, a sign, a design or the united above conceptions. The brand was used ensuring the sales products or sales services, and segmenting the products or services from other competitions (Kolter, 1996). The brand could express six meanings to consumers, included characteristic, benefit, value, culture, personality, and user. The consumers could use these to evaluate what they wanted.

Summarize:

The brand was evaluated by the consumers because the brand would express characteristic, benefit, value, culture, personality, and user.

Internet Shopping Products

　　More and more people use the Internet to purchase products. There are thousands of products available online. These products can be classified according to the purpose into clothing, accessories, electronics categories, and home and gardens. Consumers can find up-to-date products, bargains or secondhand goods. All of these are available on the Website.
　　The major shopping products on internet are the clothing and accessories. They may be divided into men's clothing, women's clothing, teen's clothing, kids' clothing, shoes, hats, bags, sunglasses...etc. Consumers can choose the size, favorite style, colors from the introduction and pictures of products.
　　Next, the electronics categories are also popular on internet. They may be divided into phones, cameras, televisions, MP3 players, video games...etc. Some consumers buy latest products from overseas because certain products are not availabe for sale yet in their own countries. On the other hand, consumers can also buy second hand products for cheaper price.
　　Finally, consumers may like to buy the home and gardens products on internet. They may be divided into furniture, garden tools, kitchen appliances, hardware...etc. Some of these products are heavy and huge. It's not easy for consumers to take it home by themselves. The vendor will provide express delivery and send the product to the buyer.

　　There are more and more Internet shopping products now. Consumers can easily get their purchases in any place anytime. Internet shopping might be a benefit for some busy and lazy people.

Internet shopping

　　Internet shopping is the behavior when the consumer purchase products in online shop over the Internet. Internet shopping is more and more common now. The consumer can buy any product he or she wants on Internet. These products include clothes, housewares, supplies, food, computers, cars, house…etc. Almost everything the consumer needs in life can be bought by Internet shopping. It's convenient because the consumer doesn't need to go out to find those products. Even if the consumer lives in Taiwan, he or she can buy products in America, in Japan or any place in the world. Besides, the consumer can shop online any time. Now, people have less and less free time to shop. Because of this reason, the consumer not only can save the traffic time but also buy everything he or she needs. The consumer doesn't worry about the time as the Internet shop open 24 hours a day. Then, the consumer has different ways for making payments. He or she can use credit card, wire transfer, cash on delivery…etc. After paying, the consumer will receive products. Internet shopping is more and more popular for the speed and convient.

Choosing the Mobile Phone

　　The mobile phone is the most popular and convenient product now. More and more people need the mobile phone to connect with their friends, discuss the business with their customers or just chat about everything. There are hundreds of phones and it's hard to choose your favorite one. What will you take into consideration when you choose your mobile phone? On the other hand, what is the main point for your parents to choose their mobile phone? In my opinion, that will be totally different. Young people choose phones with more special functions. The phone is not only used to send message or take pictures, but also record videos, listen to mp3 music or play java games. However, adults don't care about these functions or maybe they don’t know how to use these complicated products. In addition, young people will care about fashion way. They like to choose the newest, the hottest and the most popular type. My parents never think about that because they have no idea which one is the hottest. Lastly is the price. Young people like to have more functions, more popular phone and the price will be higher than the normal one. Perhaps it is about ten to twenty thousands for a new cell phone. Some adults think the phone is just for calling and it’s not necessary to buy the expensive one. How do you choose your mobile phone? I always have a lot to consider before buying one. That's a difficult decision to make selection for me.

Quitting a Job

　　After I graduated from college, I found my first job in the Smile gas station. My uncle is one of a manager in this company and he introduced me to work there. I do the accountant’s work and everything about money is my job. I have worked about a half year and I decided to quit. The most important reason is I don't like to work overtime. If I do my job too slowly or waste the time by myself, certainly I will spend more time until I finish my works. However, mostly the reasons I need to work overtime because of other things. Our gas station has lots of problems; the equipments, the staffs, even the station leader.
　　The first problem is about the computer. I need to use it to settle up the income. I can't do my job because the computer crashed. In addition, the maintenance staff won’t come to repair it immediately. Sometimes I need to wait for one or two days and they just come. I remember one time I go to work on Saturday because I haven’t settle up the income for two days. I was really mad about it due to the computer problem. That company isn't poor but using the old computer will lower the working efficiency.
　　Secondly, the staffs changing are too fast and the staff leader didn’t work well either. Normally a gas station will have three to four staff leaders who are in charge of three shifts of work time; the day, the night and the midnight. In our station, one of the staff leaders always drinks but at least he didn't make many mistakes about the job. One of the others was posting away by other station. I don't know how long he has been the staff leader. He usually keys in the wrong reporting data and I need to ask him to correct it. Because of this, I waste more time to help them.
　　Finally, it is also the main problem. Our station leader isn’t good enough to control all the business. In Smile gas station, we have three different kinds of station; level A is the best, and then is B and next one is C. The levels are distinguished according to the station's income and guest numbers. The station leaders also have three levels and divided by their working experiences. Our station leader is level C but the station level is A. The meaning is he didn’t have enough experience to work there. He can work there as the station is near his house and he has relation with the general manager. Nevertheless, if he has good working ability, nobody will think he can be the station leader because of his relation. Honestly, he knew nothing about the work. The ex-accountant told me that I need to learn everything because nobody can help me. In the beginning, I didn't realize very well. After a few days, I got the point. Sometimes I had some problems about my works. I only can ask the station leader but he always can't give me any help. Besides, he is easy to get angry with the staffs. I don't like to see him yell out to them and most of them are young. I will comfort them because they didn't make a huge mistake. However, some of them will get angry and quit the job. I think the leader's failure was the main point for the staffs' leaving.
　　I don't have good experience for this job. I think it will help me to concern seriously for my future job. Because of this reason, I would like to ask some questions about the work quality, salary or working time when I apply for a job. Now I work in a cram school and I enjoy my work. My managers always discuss work problems with me and I think I learn a lot from it.

How to Pass a Difficult Class

　　The most difficult class for me is Japanese. I want to choose the course because I think it will be an advantage language for me in the future. However, it’s not easy to learn after studying. It’s hard for me to remember the Japanese words but I won’t give up until I graduate. I have my process to pass this course. First, I go to the class every time and never ask for leave. This is very important since I can listen and understand completely. I will keep my mind in class and make sure that I understand everything. If I miss something or feel confused, I will ask my teacher or classmates. Second, I will use free time to review the course contents. It’s the good way that I won’t forget what I was learning before. Otherwise, my Japanese teacher always reviews in the next class and it will be better for me to learn well. Next, it is easy to find other learning resources about Japanese. I like to watch Japanese show and program on TV. I was attracted by Japanese idol a few years ago and I bought some CDs. I think it will improve my listening because I always listen the Japanese songs. Finally, the most important way to pass this class is I enjoy studying it. No matter how hard it is, I will try to do it better. That’s the way how I pass the difficult class.

Knowing a foreign language

　Knowing a foreign language is good because talking is the best way to communicate with people. If you want to talk, you need to know how to say the words at first. Language is important for the communication. Everybody can use their mother language to talk to their family or their friends. However, if you want to talk to other countries’ people, you need to learn their language. Knowing a foreign language will enable you to communicate with a foreigner, make it easier for you to work in the foreign country and help you understand the history of other countries.
　By means of internet and rapid transportation, you will often meet more and more foreign people. They may be your friends, colleagues, or your managers, but you can’t expect they will speak Chinese. English is the international language. Most of people can speak English and you will want to talk to your foreign friends by yourself, not by a translator. Sometimes the miscommunication will give wrong message to your friends.
　In addition to English, other languages are also important; for example, Spanish is the second language that most people say in the world. The population of speaking Spanish is larger than those of speaking English. Most of Taiwan companies’ factories are in Central and South America. People there speak Spanish, not English. If you can speak Spanish, you will have more chance to work there and get promotion.
　I can speak and read a little bit of Spanish, so I have learned some history of Spain. When I traveled in Spain, I enjoyed my trip more than other people. For instance, the understanding of some church’s background can help indulge myself in the atmosphere of art. Moreover, while I went to see the bullfight, I didn’t just think it’s a game or competition between a man and a bull. I can further find the meanings of the game.
　In conclusion, knowing some foreign languages can get along well with foreigners, get the opportunities to work oversea and appreciate the beauty of foreign history. We must practice all the time in order to improve our language skill. No matter where we are, the second language will enhance our ability to live better, work easier and make more friends.